BizIII Podcasts: January 2010
The new device from Apple - the iPad - is one more device that can access the Internet. It is a reminder to consider Cloud Computing.
Friday, January 29th, 2010
Tags: IPad Cloud Computing
Social systems are systems where all the content is provided by the users. The consumers are also the producers and are now called prosumers.
Thursday, January 28th, 2010
Tags: social-networking social-systems social-media prosumers
RSS is Really Simple Syndication. You can get a RSS Reader, subscribe to RSS Feeds, and create a custom virtual newspaper on your desktop.
Wednesday, January 27th, 2010
Tags: RSS really-simple-syndication rss-feeds
The Real-Time Web started with Twitter and Facebook that are available immediately after posting. Google is working toward real time search.
Tuesday, January 26th, 2010
Tags: real-time-web real-time-search
A blog is a web-log. Blogs are useful because they are content that is updated and unique. Write personal stories. Write regularly.
Monday, January 25th, 2010
Tags: Blogs Social-Media
Picture a scenario where all the data resides on the Internet, where any device can get to all that data, where a net-book can be used, and where there is no more backup, downloading programs, and doing virus checks.
Friday, January 22nd, 2010
Tags: Cloud Computing Scenarios
Your Internet Presence includes website, blogs, comments, RSS feeds, social media profiles and posts, and your email address. Tips: Be consistent, create a dashboard or list, use Google Alerts, review regularly.
Thursday, January 21st, 2010
Tags: Internet Presence
Put a human face on your business or your website. Add photographs of yourself doing something other than your business. Add audio of your compelling story. Let people know on your website that there is an authentic person running your business.
Wednesday, January 20th, 2010
Tags: website content human
There are various kinds of search engines, including general purpose, human powered, combined, and special purpose. We want to optimize for Google, because Google has 70% of the market, and because it means optimizing for the rest of search engines.
Tuesday, January 19th, 2010
Tags: SEO Search Engine Optimization Search Engines Google
Search Engine Optimization means optimizing for keywords. You to not optimize in general, you optimize to be found by specific keywords. Keywords are simply the words or phrases entered into a Search Engine.
Monday, January 18th, 2010
Tags: SEO Search Engine Optimization Keywords
To understand SEO, understand Search Engines. Search Engines 1) Crawl the Internet gathering information, 2) Build indexes of what they find, and 3) Deliver Search Results to visitors.
Friday, January 15th, 2010
Tags: Search Search Engines SEO
The Key Performance Indicators for websites are 1) How many visitors, 2) Where the visitors come from, and 3) Some of the behavior of the visitors on the website. Use Google Analytics to discover the Key Performance Indicators.
Thursday, January 14th, 2010
Tags: Google measurements key performance indicators analytics
Use CSS - Cascading Style Sheets - to separate content and presentation. It helps with SEO and makes website maintenance easier.
Wednesday, January 13th, 2010
Tags: CSS Websites
If you want to succeed in Search Engine Optimization, create good content. Content is King. Good content means 3 things, it is Useful, Unique, and Updated.
Tuesday, January 12th, 2010
Tags: Search SEO Content
Search Engine Optimization means getting backlinks, and the best way to do that is to create compelling content.
Monday, January 11th, 2010
Tags: Google Search SEO backlinks
Friday, January 8th, 2010
Tags: content managment websites
Cloud Computing describes computing done on web servers. It has the potential to save individuals and small businesses money.
Thursday, January 7th, 2010
Tags: cloud computing
You cannot manage what you do not measure. What the Key Performance Indicators for measuring traffic to websites and blogs.
Wednesday, January 6th, 2010
Tags: analytics measures statistics key performance indicators
Tuesday, January 5th, 2010
Tags: Domain Domain Names Tips
A brief history of Google and Search to describe how Search Engine Optimization became so important.
Monday, January 4th, 2010
Tags: Google Search SEO
Friday, January 1st, 2010
Tags: BizIII 2010 Happy New Year