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BizIII Podcasts: February 2010

BizIII Podcast. How the BizIII podcast is done.
A review of the technology used to create the BizIII podcast. Audacity to record, FTP to load to the web server, custom software to load the MP3 file information into a database, and the database to control the website and RSS feed.

Friday, February 26th, 2010
Duration: 3:11
Tags: podcast
BizIII Podcast. What is a Podcast?
Podcasts are a subset of audio on the Internet which includes audio blogs and audio on websites. Podcasts are broadcast using RSS with the intention of pushing them all the way to an MP3 device like an iPod.

Thursday, February 25th, 2010
Duration: 2:57
Tags: podcast
BizIII Podcast. Cloud Computing versus Desktop Computing
Getting a new desktop computer is disruptive. One of the ways to reduce that disruption is starting to run more services using the internet. Then any computer can access the services.

Wednesday, February 24th, 2010
Duration: 3:04
Tags: cloud-computing
BizIII Podcast. Content Management for Photos and Images
Content Management systems provide a way for the business person to upload photos and images and then include them on their webpages.

Tuesday, February 23rd, 2010
Duration: 3:20
Tags: content-management-systems
BizIII Podcast. Content Management for Text
If content is king on the internet, then being able to change your own content is important. Content management systems are complex, but simpler content management systems can be used to allow change to website text.

Monday, February 22nd, 2010
Duration: 3:05
Tags: content-management-systems
BizIII Podcast. How to Do SEO - 05
Add Alt tags to all images. Use keywords in the Alt tag whenever appropriate.

Friday, February 19th, 2010
Duration: 3:12
Tags: SEO search-engine-optimization
BizIII Podcast. How to Do SEO - 04
After the base line has been established, it is time to start making changes. Add a user site map - particularly if the site uses dynamic menus. Use absolute addressing.

Thursday, February 18th, 2010
Duration: 3:15
Tags: SEO search-engine-optimization
BizIII Podcast. How to Do SEO - 03
SEO is built on keyword analysis. Each webpage is optimized for one keyword. Start by putting the keyword into the title of each webpage.

Wednesday, February 17th, 2010
Duration: 3:13
Tags: SEO search-engine-optimization
BizIII Podcast. How to Do SEO - 02
Search Engine Optimization begins with setting up the metrics. Install Google Analytics on your website and register your website with all three Search Engine Webmaster sites.

Tuesday, February 16th, 2010
Duration: 3:06
Tags: SEO search-engine-optimization
BizIII Podcast. How to Do SEO - 01
What is Search Engine Optimization? What is Search Engine Marketing? What is White Hat versus Black Hat SEO?

Monday, February 15th, 2010
Duration: 3:05
Tags: SEO search-engine-optimization
BizIII Podcast. SEO Guidelines
Optimize one keyword or key-phrase per web-page. Use the Key-phrase in the title and header. The Key-phrase should appear in the website content.

Friday, February 12th, 2010
Duration: 3:15
Tags: SEO keywords
BizIII Podcast. Join the Conversation
The Internet includes many dynamic conversations. Comment on Blogs, participate in forums and social media to participate in the conversations.

Thursday, February 11th, 2010
Duration: 3:01
Tags: conversation social-media
BizIII Podcast. giveawayoftheday.com
giveawayoftheday.com provides a software product every day. It is a a full registered product available for the 24 hours. A great way to find useful software.

Wednesday, February 10th, 2010
Duration: 3:12
Tags: software free-software
BizIII Podcast. SEO Keywords
Search Engine Optimization is based on keywords. Find keywords where you can be competitive.

Tuesday, February 9th, 2010
Duration: 3:02
Tags: SEO Keywords
BizIII Podcast. Reflections and observations on the Super Bowl.
93 million people watched the Super Bowl. If 1% of the people also commented online, almost a million people produced content. Pepsi did not advertise. Top Ten Super Bowl Tech Ads.

Monday, February 8th, 2010
Duration: 2:51
Tags: super-bowl tech-ads
BizIII Podcast. Check out wolframalpha.com - a computational knowledge engine.
wolframalpha.com stores information that is suited for computation, including information on dates, places, food, nutrition, health, medicine, chemistry and mathematics. It might be an essential tool for your business.

Friday, February 5th, 2010
Duration: 3:08
Tags: wolframalpha.com
BizIII Podcast. Remote Access Software
Remote Access Software allows access to another computer over the Internet. It is useful to provide help, to do demos, and for travel. I recommend crossloop.com.

Thursday, February 4th, 2010
Duration: 3:19
Tags: remote-access crossloop
BizIII Podcast. Flexibility in Software and Website Development.
People generally understand what is adjustable in a car - you can move the seat back but not raise the roof - but people generally do not understand what is easily adjustable with software.

Wednesday, February 3rd, 2010
Duration: 2:52
Tags: software-development software-flexibility software
BizIII Podcast. Open Source Software can replace expensive proprietary software.
Instead of spending hundreds of dollars on proprietary products like Microsoft Office or Adobe PhotoShop, investigate open source software and find free solutions. See www.sourceforge.net.

Tuesday, February 2nd, 2010
Duration: 3:21
Tags: open-source-software
BizIII Podcast. What is a Browser?
A browser is the software that allows one to surf the web. It is translating the HTML into human readable websites. As we move to cloud computing, it is the most important piece of software on the computer.

Monday, February 1st, 2010
Duration: 3:06
Tags: browsers cloud-computing